Industries · configured per segment
A chatbot for the real estate industry qualifies and books leads across three segments. Solo and team agents get residential viewing-booking, commercial brokers get space-and-use-class routing, and investors get seller-side motivation qualifying — one engine, reconfigured per segment with a different script, listing source and channels.
Same engine, different job
“Real estate” isn’t one market — a solo agent booking viewings, a commercial broker placing tenants and an investor buying off-market are three different jobs. Here is exactly how we reconfigure the assistant for each, line by line, so you can see it isn’t the same bot with a new label.
| Configuration | Solo & team agents | Commercial (CRE) | Investors |
|---|---|---|---|
| Primary goal | Book a residential viewing | Route a tenant or landlord to the right broker | Qualify a motivated seller for an offer |
| Qualification fields it asks | Budget, area, timeline, pre-approval, has-an-agent | Sq ft, use type, lease vs. purchase, NNN budget, tenant-rep status | Motivation, timeline, condition, occupancy, price expectation, cash vs. financed |
| Listing / lead source | Website IDX/MLS, or a page we host | Commercial feed or CoStar/LoopNet-style inventory | Your own funnels & landing pages — no MLS needed |
| Typical channels | Website widget, Facebook Messenger | Website widget, WhatsApp | Landing-page widget, Facebook Messenger, WhatsApp |
| Where the lead goes | Calendar booking + CRM (Follow Up Boss, kvCORE) | Broker directory + CRM handoff with transcript | Acquisitions pipeline / CRM with a scored seller profile |
| Typical price tier | Solo Assistant — $750 + $250/mo | Lead Engine or Brokerage — from $1,500 | Lead Engine — $1,500 + $350/mo |
The differences are real, not cosmetic. A residential script that asks a commercial tenant for their “pre-approval” or an investor funnel that tries to book a “viewing” reads as a generic bot and gets ignored — which is exactly the failure we configure around for each segment.
Who it’s for
Each segment gets its own page with the full script, the listing setup and the honest limits for that kind of work. Start with the one that matches how you actually earn.
Residential buyers & sellers
The default configuration. Captures a website or Facebook visitor, asks budget, area and pre-approval, then books a viewing straight into your calendar — so the first agent to reply is you.
See the Solo & team agents setupBrokers, tenants & landlords
Tuned for commercial enquiries, where the qualifying questions and vocabulary are different. It asks about space, use class and representation before routing to the right broker on the team.
See the Commercial (CRE) setupOff-market & seller lead-gen
Built for acquisition, not viewings. It works the seller side — qualifying motivation, condition and price expectation — so you spend your time on the deals worth underwriting, not on the tyre-kickers.
See the Investors setupWhat this does — and doesn’t — do per segment
Reconfiguring the assistant for a segment makes it fit the work far better. It doesn’t make it magic. Here is where each version stops, so you buy the right thing for the right reason.
Questions
If you’re not sure which configuration fits how you work, that’s the first thing we settle on the call.
All three — but it isn’t the same bot with a different logo. We reconfigure the qualifying script, the vocabulary and the listing source for each segment. A solo residential agent gets budget-and-area questions and calendar bookings; a commercial broker gets sq-ft, use-class and tenant-rep questions; an investor gets a seller-side motivation-and-condition script. The engine is shared; the configuration is not.
No. The Solo Assistant tier is channel-flexible: it can run on your own website, on your Facebook page, or on a single page we host for you. Agents who work leads mostly through Facebook or paid ads don’t need to own a site at all. Teams on Lead Engine typically run the website widget and Facebook Messenger together, connected to a live IDX/MLS feed.
The qualifying questions change completely. Residential asks budget, neighbourhood and pre-approval and aims to book a viewing. Commercial asks square footage, use type, lease-versus-purchase, NNN budget and tenant-representation status, then routes the enquiry to the right broker rather than booking a showing. The listing source differs too — a CRE feed instead of residential IDX. That’s why we treat them as separate configurations, not a toggle.
It qualifies inbound sellers; it doesn’t generate off-market leads out of thin air. Point your acquisition funnels or direct-mail landing pages at it and it works the seller side — asking about motivation, timeline, condition, occupancy and price expectation — so your acquisitions time goes to the deals worth underwriting. It needs your traffic to work; it doesn’t replace your marketing.
Pricing is by team size, not by segment. A one-time build of $750–$2,500, then $250–$500 per month for hosting, monitoring and monthly tuning. A solo agent on any segment starts at the Solo Assistant tier; teams of 3–10 sit on Lead Engine; brokerages of 10+ on Brokerage. The full bands are on the pricing page.
Try the live demo, or book a 15-minute call and we’ll show the assistant qualifying the way your side of the market actually needs.