Real Estate Chatbot Pricing — Real Costs, Published Upfront

The plans

A build fee, then a flat monthly.

No per-conversation billing, no per-seat surprises, no annual lock-in. Month to month after the build, cancel with 30 days’ notice.

Solo Assistant

Solo agents

$750_{one-time build}

then $250/month managed

Less than one month of a virtual ISA.

Runs on your website, Facebook page, or a page we host for you
Answers from the listings on your site
Captures leads & viewing requests to email or your CRM
After-hours & weekend cover
Monthly transcript review & tuning

Start with this

Most chosen

Lead Engine

Teams of 3–10

$1,500_{one-time build}

then $350/month managed

Half the price of Ylopo. A fraction of Structurely.

Everything in Solo Assistant
Live IDX / MLS listing connection
Website and Facebook Messenger together
Full 7-question qualification script
Calendar booking + CRM handoff
Fair Housing & TCPA guardrails

Book a call

Brokerage

10+ agents

$2,500_{+ one-time build}

then from $500/month managed

One salaried ISA costs $75k+ a year. This doesn’t.

Everything in Lead Engine
Multi-agent lead routing
WhatsApp + Messenger channels
Compliance documentation pack
Priority support & SLAs

Talk to us

All prices in USD. Build fee is one-time; monthly covers hosting, AI usage, monitoring and tuning. Volume-heavy brokerages are quoted after a scoping call.

The honest comparison

What everyone actually charges — and what you get.

The number on a pricing page is rarely the number you pay. Here is the real first-year cost of each way to answer your leads, and what each one leaves you to do yourself.

Option	Year-1 cost	Knows your listings	Qualifies leads	Managed for you	Books viewings
DIY widget Tidio, Chatbase, build-it-yourself	$350–$9,000 + your weekends	Not without work	Basic	No — you run it	No
Us — Lead Engine managed, listing-connected	~$5,700 $1,500 build + $350/mo	Yes	Yes — 7-question script	Yes — we run it	Yes
Premium AI-ISA Structurely, Ylopo + rAIya	$4,540–$21,600 + $1,000–1,500 setup	Yes	Yes	Partial	Yes
Virtual ISA offshore, part to full-time	$8,640–$23,856	Yes	Yes	No — you manage them	Yes
In-house ISA salaried inside sales agent	$75,000–$85,000	Yes	Yes	No — you employ them	Yes

Ranges compiled from published 2026 vendor pricing and industry ISA cost surveys. DIY “year-1 cost” excludes the value of your own time, which is the point. A chatbot does not replace an ISA’s relationship work — it handles instant capture, qualification and booking, which is where speed-to-lead is won or lost.

The maths that matters

One recovered deal pays for years of it.

This is the only calculation that decides whether the price is right. The median US commission on one side of a deal is $8,000 to $11,000. The Lead Engine costs about $5,700 in its first year, and less every year after.

So the bot does not need to transform your business. It needs to catch one deal a year that would otherwise have gone cold at 11pm. Everything after that is profit.

See the agent ROI breakdown

One recovered commission+$8,000–$11,000

Lead Engine, year one−$5,700

Lead Engine, each year after−$4,200

Net from a single deal+$2,300 – $6,800

And that is the worst case: exactly one deal. Most website enquiry volume, answered in seconds instead of hours, recovers more than one.

Straight talk

What moves the build fee up or down.

We quote after a short call because these are the things that actually change the work. No mystery, no “contact sales for a number.”

How your listings are stored

A clean IDX feed is quick. A site with no feed, where we crawl listings, takes longer — and moves the fee up.

How many agents

One inbox is simple. Routing leads to the right agent on a ten-person team is more setup, and sits in the Brokerage tier.

How many channels

Website only is the base. Adding Facebook Messenger and WhatsApp each needs its own approval and wiring.

Which CRM

Follow Up Boss and kvCORE are wired in fast. An unusual or in-house CRM takes custom work.

How custom the script

A standard buyer/seller script is included. Deep custom qualification — CRE terms, investor criteria — adds scope.

Compliance depth

Guardrails are always on. A full documented compliance pack for a brokerage’s legal team is a Brokerage-tier add-on.

Before you pay us anything

When the price isn’t worth it.

We would rather lose the sale than take a build fee for something that won’t pay you back. If one of these is you, say so on the call.

Under ~200 site visitors a month. There isn’t enough traffic for any price to make sense. Fix traffic first — we’ll tell you that for free.
You want a $29 widget you run yourself. That’s a real option, and if it’s what you want, buy Tidio. We’re a managed service; the price reflects that.
You expect it to close deals. It captures, qualifies and books. If you need someone to nurture and close, that’s an ISA, and it costs far more than us.
You have no listings and no process to give it. With nothing to connect, you’re paying for a generic bot — exactly the kind nobody wants.

Pricing questions

The ones that decide it.

If your question isn’t here, ask it on the call — we’d rather tell you it’s a bad fit early than sell you the wrong tier.

How much does a real estate chatbot service cost?

A managed real estate chatbot costs a one-time build fee of $750 to $2,500 depending on scope, then $250 to $400 per month for hosting, monitoring and monthly tuning. DIY widgets are cheaper month to month, but you build and maintain them yourself; premium AI-ISA platforms charge $500 to $1,800 per month.

Is it a monthly subscription, a one-time cost, or both?

Both, and deliberately. The one-time build fee covers writing your qualification script, connecting your listings, and wiring your CRM — real work done once. The monthly fee covers hosting, the AI usage, monitoring, and the tuning that keeps it converting. You are not renting software you have to run yourself.

Why is there a setup fee when a tool like Tidio is free?

Because a free tool hands you an empty flow-builder and a monthly bill — the setup is your unpaid weekend, and the result is a generic bot that says “an agent will contact you.” Our build fee is us doing that work properly: a script for your market, your real listings connected, tested before it goes live. You are paying to skip the part that makes most DIY bots fail.

Do you charge per conversation or per lead?

No. The monthly fee is flat. A busy month and a quiet month cost the same, and a great lead costs nothing extra. Per-conversation billing punishes you exactly when the bot is working hardest, so we do not use it.

Do I need my own website to use this?

No. If you have a website we install on it, but plenty of agents don’t have one they control — they work off a brokerage site, a Facebook page or portals. The Solo Assistant runs on your Facebook page, or on a simple lead-capture page we host for you, so you can start without owning a website. You still need traffic reaching that channel for it to be worth it.

Is it worth it for a solo agent doing only a few deals a year?

Only if you have enquiry traffic to feed it — under roughly 200 visitors or messages a month, we will tell you to build that first. If you do, the maths is simple: the Solo Assistant costs about $3,750 in year one, and a single median commission is $8,000 to $11,000. One recovered deal pays for it several times over.

Is there a contract, and can I cancel?

Month to month after the build. No lock-in, no annual contract, cancel any time with 30 days’ notice. The build fee is one-time and non-refundable once the bot is live, because the work is already done by then.

What’s the cheapest way to get started?

The Solo Assistant tier, and — while we are building our first case studies — founding-client pricing takes the build fee down further in exchange for a testimonial once it is working. Book a call and we will tell you honestly which tier fits, or whether you should wait.

Not sure which tier fits?

Book a 15-minute call. We’ll look at your traffic and listings and tell you honestly which tier — or whether to wait. No deck, no pressure.

Try the live demo Book a 15-min call

What a real estate chatbot actually costs.