Chatbot for Real Estate Agents — After-Hours Cover for Solos & Small Teams

Why it hits differently for a solo agent

A brokerage has a front desk. You are the front desk.

A big team can staff the phones and hand overflow to an ISA. A solo or two-person agency can’t — so the enquiry that arrives while you’re at a showing, on a call or asleep just goes unanswered, and 78% of the time the buyer has already committed to whoever replied first. This is the exact gap the assistant fills.

After-hours cover, without the salary

Roughly half your enquiries arrive when you’re off the clock. The assistant answers them in seconds at 11pm the same way it would at 11am, so the lead is captured and the viewing booked before a competitor even sees it.

Never miss a lead mid-showing

You can’t reply from inside someone else’s living room. While you’re working one deal, the assistant holds the conversation for the next buyer — answering their question and qualifying them — so the leads don’t pile up unanswered while you’re busy earning.

No extra staff to manage

It’s not a hire, a rota or a payroll line — it’s a flat monthly fee that costs the same in a busy month and a quiet one. You get the coverage of a receptionist and an after-hours ISA without recruiting, training or paying either.

The solo-agent maths

What one recovered deal actually covers.

Here’s the honest arithmetic for a solo agent, laid out so you can check it yourself. This is a break-even illustration, not a promised result — we have no client data to quote, and we won’t invent any. The only hard figure here is the commission band; the rest is simple addition.

One extra deal a year pays for the assistant several times over.

The median commission on one side of a US home sale runs roughly $8,000–$11,000. The Solo Assistant plan is a one-time $750 build plus $250/month — so your first year totals about $3,750, and each year after is $3,000.

Put those side by side and a single commission you’d otherwise have lost to an unanswered evening enquiry covers roughly two to three years of the service. The claim isn’t “you’ll close more.” It’s narrower and more honest: it only has to catch one deal you would have missed to have paid for itself.

That break-even ignores the qualifying, the booked viewings and the time you get back — none of which we’ll try to price for you. Bring your own numbers to a call and we’ll run them straight.

See the full pricing bands

Solo Assistant — one-time build$750

Management, per month$250

Year one, all in ($750 + 12×$250)~$3,750

Each year after$3,000

One recovered deal, median commission$8k–$11k

That single deal covers about~2–3 yrs

Illustrative break-even, not a forecast. The commission band is the published US median (one side of a deal); the plan figures are our real prices. We make no claim about how many deals the assistant will win you — that depends on your traffic and follow-up.

What it actually does for you

Answers from your listings, not a holding message.

The point isn’t a chat bubble that says “an agent will contact you.” It’s an assistant wired to your own inventory that has a useful conversation — then hands you a lead that already knows what it wants.

Answers buyers from your real listings

Connected to your inventory — through your site, an IDX feed or a simple upload — it fields the questions buyers actually ask: price, bedrooms, area, is it still available, when can I see it. Real answers about real properties, in seconds, so the visitor stays in the conversation instead of bouncing to the next agent’s page.

Prices, features and availability from your own stock
Runs on your website, Facebook page or a page we host
Same instant reply at midnight as at midday

Watch it answer a buyer

Real estate agent reviewing buyer enquiries

~2sto answer a property question, any hour

Qualifies, so you call the right buyer first

Not every enquiry is worth your Saturday. The assistant asks the questions you’d ask — budget, area, timeline, financing, and whether they already have an agent — inside a natural chat, so each lead arrives scored and sorted. A solo agent’s scarcest resource is time; this tells you where to spend it.

Budget, area, timeline, financing and agent status
Hot buyers flagged ahead of the tyre-kickers
Every answer captured on the lead, not lost

How the lead capture works

Two agents reviewing qualified leads together

5things it qualifies on before you ring

Captures viewings and hands them off warm

When a buyer wants to see a place, the assistant books it into your calendar and files the lead in Follow Up Boss, kvCORE or HubSpot with the whole transcript attached. You wake up to a booked viewing and a named lead you already understand — not a voicemail and a maybe.

Viewing requests booked straight into your calendar
New CRM lead with the full conversation attached
Follow-up starts warm, because you already know the ask

See the seven-day setup

Agent with a booked viewing and a warm lead in her CRM

7 daysfrom sign-off to live, ~1 hour of your time

Which tier fits an agent

Start where you are.

One agent, a growing team or a full brokerage — the assistant is the same idea, sized to your inventory and your channels. Solo agents overwhelmingly start on the first tier.

Plan	Who it’s for	What you get	Price
Solo Assistant most solo agents start here	A single agent or a two-person outfit.	Answers, qualifies and books from your listings on your website, Facebook page, or a page we host — no website required.	$750 build + $250/mo
Lead Engine	Teams of roughly 3–10.	Everything above, plus live IDX/MLS so answers track your whole feed in real time, and shared routing across the team.	$1,500 build + $350/mo
Brokerage	10+ agents, multiple channels.	Multi-agent routing, multiple channels and listings, and the deeper CRM and reporting a brokerage needs.	$2,500+ build + $500/mo

Prices are the current published bands. The Solo Assistant deliberately does not require you to own a website — it runs on a Facebook page or a hosted page just as well. Full detail on the pricing page.

Where it stops

What it won’t do for you.

An assistant that oversells is one you’ll resent by month three. Here’s the straight version, so you buy it for what it is.

It doesn’t close the deal — you do. It captures, qualifies and books, then hands you a warm lead. Winning the listing or the sale is still relationship work only an agent can do.
It needs enquiries to work on. If almost no one is finding your listings, there’s nothing to answer. Below a trickle of traffic or messages, the honest advice is to fix reach first — and we’ll say so before taking a penny.
It’s only as good as your listing data. Feed it stale prices or missing details and it will pass those on. It answers accurately from what you connect; it can’t invent facts you haven’t given it.
It stays inside the rules. It’s constrained for Fair Housing and TCPA — so it won’t steer, profile or message in ways that break them, even when a prompt tries to push it there. That’s a guardrail, not a limitation to work around.

Agent questions

The things solo agents ask first.

If your setup is unusual — no website, an odd CRM, listings in three places — ask on the call and we’ll tell you honestly whether it’s worth it for you yet.

What does a chatbot do for a real estate agent?

It covers the enquiries you can’t. The assistant answers a buyer’s question straight from your own listings — price, bedrooms, area, availability — the instant they ask, day or night. It qualifies them on budget, area, timeline and whether they already have an agent, captures a viewing request, and drops the named lead into your CRM with the full conversation attached. For a solo or small-team agent it’s effectively an after-hours front desk that never clocks off and never forgets to follow up.

Do I need my own website to use it?

No. A website is one place it can live, not a requirement. If you don’t have a site — or your leads come mostly through social — the assistant runs on your Facebook page or on a simple page we host and give you a link to. Buyers message it from your Facebook profile, a link in your bio, a QR code on a yard sign or a listing flyer. You get the same instant answers, qualification and CRM handoff without owning or rebuilding a website first.

I’m a solo agent — is this overkill for one person?

It’s built for exactly that. A brokerage can put a receptionist or an ISA on after-hours enquiries; a solo agent can’t, so the leads that arrive while you’re showing a property or asleep simply go cold. The assistant is the piece of staff you can’t justify hiring — it holds the conversation until you’re free, and it costs a flat monthly fee rather than a salary. One recovered deal a year more than covers it; see the Solo Assistant plan.

Where do the leads and viewing requests end up?

In your CRM — Follow Up Boss, kvCORE or HubSpot — as a new lead with the whole transcript attached, so you already know what they want before you call. Booked viewings sync to your calendar. Nothing sits in a separate chatbot dashboard you have to remember to open; the lead lands where you already work, ready for a warm follow-up.

Will it answer with my actual listings, or just generic replies?

Your actual listings. The assistant is connected to your inventory — via your site, an IDX feed or a simple upload — so it answers with real properties, prices and availability instead of “an agent will get back to you.” That’s the difference between a conversation a buyer finds useful and a form that makes them wait. Teams on live IDX/MLS use the Lead Engine tier; solo agents can start from a straightforward listing feed.

How long does it take to set up, and how much of my time?

You’re live in about seven days, and it costs you roughly an hour. We handle the build, the tone, the listing connection and the CRM wiring; you review it, tell us what sounds like you, and approve. Installing it is one line of code on a website, or a single connection on a Facebook page. After that it runs, and we manage and tune it for you.

See it handle your buyers

Try the demo on our listings, or book a 15-minute call and we’ll run it against your own market and walk the one-deal maths with your numbers.

Try the live demo Book a 15-min call

A chatbot for real estate agents who can’t be two places at once.